Content and Channel Strategies for Cancer Information Ted Gansler, MD, MBA is the Director of Medical Content at the American Cancer Society (ACS). Dr. Gansler discusses how the ACS keeps reference information current, develops cancer information, and the various technology options available for information distribution. In a given one year period, approximately 1.3 million new cases of cancer will be diagnosed and over half a million people will die from cancer. During his discussion, Dr. Gansler focuses on how information can be used to reduce cancer incidence and mortality and to improve the quality of life for patients and their families. (Lecture given on April 22, 2004) Audience: General Public Health Time 57 minutes Format(s): CD-ROM, Webcast, Podcast