A Brief Review of Risk Communication Sean G. Kaufman, MPH, CHES, Director of Programs at the Center for Pubic Health Preparedness and Research, Emory University, presents an overview of risk communication. Mr. Kaufman first defines risk communication and then delves into explaining the process of risk communication, the importance of building trust with risk communication, the perception of risk by lay citizens, and the four important ingredients of risk communication (empathy, competence, honesty, and dedication). Additionally, Mr. Kaufman presents the cycle of risk communication and gives examples of situations in which risk communication was used effectively. (Lecture given on April 11, 2007) Audience:General Public Health Time: 48 minutes Format(s): CD-ROM, Webcast, Podcast